What is UTM Tracking and How Can I Use it to see if my social media is working?

Did you know that UTM tracking parameters are unaffected by changes to third-party cookies or the Facebook pixel? UTM codes are here to stay.

If you have active social media campaigns but aren't using these magic nuggets to track how it’s going, it's time that you start. Dimensions that you track via UTM codes give you valuable insight into your social media marketing performance, so you know where you sit.

Here is everything you need to know about UTM tracking:

What is UTM Tracking?

An Urchin Tracking Module (UTM) code is a code you attach to a custom URL to track the effectiveness of a digital marketing campaign. Simply, they are tags you add to a URL.

UTM codes allow you to see how a searcher landed on your site. You can add it to any web page you want to track.

UTMs can be a powerful tool in your social media analytics tool belt when used correctly. UTM codes can help you determine top-performing content according to your digital marketing goals. 

UTM tracking also helps you track the performance of your campaign or web page. They can track a campaign include the minimum parameters of a campaign name, medium, and source.

The campaign name refers to the type of campaign you have set up. It could be a blog promotion, an ad campaign, a sales campaign, etc. 

The medium refers to the type of traffic. For example, you may want to specifically look at social media traffic. 

The source refers to the source of your traffic. If people landed on a link that was shared on Facebook, then Facebook would be the source. 

How Do UTM Codes Track Social Media Success?

You can use UTM tracking for organic social media as well as paid social media efforts. They help measure everything from entire social media campaigns to specific posts and ads. 

UTM codes allow you to easily track social media analytics on a website. They will tell you what content your audience is interacting with, or not interacting with, so you can refine your social media strategy accordingly. 

UTM tracking also helps measure your social media ROI. Your parameters give you a breakdown of conversions and what campaign, channel, or ad they came from. You can compare these conversions to the investment to determine how cost-effective your strategy is. 

You can conduct an A/B test with UTM tracking by adding multiple links with different UTM parameters to your social media ads. You can then track each parameter to see which link or button people are likely to click on. 

Get Started with UTM Tracking Today

UTM tracking is a must for anyone running a social media marketing campaign. tracking helps you better understand your audience's behaviour. Thus, you can learn how to market to them better.  

Social Marketing Gem is your resource if you need services in social media tracking in Port Macquarie. 

Contact Social Marketing Gem to start UTM tracking today!