What’s our story?

Our small yet mighty team of social gems work with busy businesses who trust us to boost their social media presence and turn cold audiences into longtime advocates.

Our social media service is so helpful, that we’ll feel like part of your team. We learn about all the moving parts of your business, from your services/products, plus your brand and your staff. We work collaboratively with you, in line with our hardy processes, to deliver the right message to the right audiences at the right time through social media.

  • Kate Willoughby

    CONTENT WRITER

    Meet Kate, our copy creator. Or as we call her, our ‘Word Wizard’. Her writing is engaging and clever, but also thoughtful and well researched. She has the knack for creating a language hook, which grabs the attention of the audience in only a few words. Understanding a client’s brand and purpose, and then tailoring written content to fit their vision is a challenge that she thrives on. And as she always tells her kids, ‘never forget that words have power’.

  • Emma Walker Content Director Gem Socials

    Emma Walker

    CONTENT DIRECTOR

    Emma enjoys deep diving into online ad platforms to boost effective social content that targets the right audiences, at the right stage of their brand interaction. Emma spends a large part of her days buried within the many layers of the Meta/Facebook and Instagram ad land (Facebook Ads), delivering creative and impactful messaging to key target markets, utilising smaller budgets but returning large results.

  • Gabriella Chan Junior Marketing Coordinator Gem Socials

    Gabriella Chan

    Junior Marketing Coordinator

    Meet Gabie, our all rounder. She can do it all, from content creation to design, video editing, and more. You’ll find Gabie focused on creating quirky reels or editing content from shoots. She has a love for typography, and all things to do with pop-culture.

    Her favourite thing about working in marketing and social media is creating communities and connections that make people feel like they’re a part of something meaningful.

  • Melanie Dyer Content Producer Gem Socials

    Mel Dyer

    CONTENT PRODUCER

    Mel turns ideas into scripts, storyboards, and shoots. No one can help ease your nerves infront of the camera the way Mel can.

    She’ll have you giggling and telling your brand story within minutes! Mel is committed to telling each and every client’s story across all social channels.

  • Melinda Robinson Content Designer Gem Socials

    Mel Robinson

    CONTENT DESIGNER

    Mel is our content designer who loves to create high-quality social media content that is clever, engaging and entertaining. She can take a simple idea and transform it into a marketing campaign that will highlight the strengths of the company. One of her favourite aspects of social media is how it helps businesses to connect with their customers through images and visuals.