What’s our story?

About Us: Our small yet mighty team of social gems work with busy businesses who trust us to boost their social media presence and turn cold audiences into longtime advocates.

Our social media service is so helpful, that we’ll feel like part of your team. We learn about all the moving parts of your business, from your services/products, plus your brand and your staff. We work collaboratively with you, in line with our hardy processes, to deliver the right message to the right audiences at the right time through social media. Read more about our services and what we’ve been up to lately.

Meet our team of social marketing gems

  • Emma Walker Content Director Gem Socials

    Emma Walker

    CONTENT DIRECTOR

    Emma enjoys deep diving into online ad platforms to boost effective social content that targets the right audiences, at the right stage of their brand interaction. Emma spends a large part of her days buried within the many layers of the Meta/Facebook and Instagram ad land (Facebook Ads), delivering creative and impactful messaging to key target markets, utilising smaller budgets but returning large results.

  • Kate Willoughby Content Writer Gem Socials

    Kate Willoughby

    CONTENT WRITER

    Meet Kate, our copy creator. Or as we call her, our ‘Word Wizard’. Her writing is engaging and clever, but also thoughtful and well researched. She has the knack for creating a language hook, which grabs the attention of the audience in only a few words. Understanding a client’s brand and purpose, and then tailoring written content to fit their vision is a challenge that she thrives on. And as she always tells her kids, ‘never forget that words have power’.

  • Melinda Robinson Content Designer Gem Socials

    Mel Robinson

    CONTENT DESIGNER

    Mel is our content designer who loves to create high-quality social media content that is clever, engaging and entertaining. She can take a simple idea and transform it into a marketing campaign that will highlight the strengths of the company. One of her favourite aspects of social media is how it helps businesses to connect with their customers through images and visuals.

  • Melanie Dyer Content Producer Gem Socials

    Mel Dyer

    CONTENT PRODUCER

    Mel turns ideas into scripts, storyboards, and shoots. No one can help ease your nerves infront of the camera the way Mel can.

    She’ll have you giggling and telling your brand story within minutes! Mel is committed to telling each and every client’s story across all social channels.

Our Collaborative Partners

  • Jackson James Creative

    Jackson James

    JACKSON JAMES CREATIVE

    -CREATIVE DIRECTION

    Jackson’s jam is high-impact videography and photography. With a keen eye for detail and a passion for storytelling, Jackson brings brand narratives to life through stunning visual content. His expertise spans various industries, making him a versatile and sought-after collaborator.

    For us at Gem Socials, Jackson’s exceptional skills in content creation enhance our ability to deliver visually compelling and engaging campaigns. We’re thrilled to partner with Jackson James Creative, ensuring our clients receive top-tier visual content that resonates with their audience.

  • Hayley McGrath

    NEOPITCH

    -BRAND STRATEGY

    Hayley McGrath is the energetic founder of Neopitch, a marketing agency known for its fresh and strategic approach. With a wealth of experience in digital marketing, Hayley knows how to craft campaigns that truly engage and grow audiences. Her knack for market analysis and strategic planning means every project is grounded in solid data and creative thinking.

    At Gem Socials, Hayley’s expertise helps us deliver well-rounded and effective marketing solutions. We’re excited to partner with Neopitch and Hayley McGrath, whose commitment to excellence and innovative strategies boost our capabilities and drive client succe

  • Tahnee Sanders

    Tahnee Sanders

    THE STRATEGY STUDIO

    -MARKETING STRATEGY FOR SMALL BUSINESSES

    Tahnee Sanders is the visionary founder of The Strategy Studio, a consultancy dedicated to helping businesses craft strategic, effective marketing plans. With a rich background in branding and communications, Tahnee excels at developing comprehensive strategies that drive growth and engagement. Her expertise in aligning business goals with actionable marketing initiatives makes her an invaluable partner.

    At Gem Socials, Tahnee’s strategic insights enhance our ability to deliver cohesive, results-driven campaigns. We’re proud to collaborate with Tahnee and The Strategy Studio to provide our clients with top-notch marketing solutions

  • Ben Creighton AreCreative

    Ben Creighton

    ARE CREATIVE

    -BRAND DIRECTION

    Ben Creighton is the creative force behind AreCreative, a dynamic design agency renowned for its innovative and impactful visual solutions. With over a decade of experience in graphic design, branding, and digital media, Ben has established himself as a go-to expert for businesses seeking to elevate their visual identity and connect more effectively with their audience.

    Ben’s expertise in design perfectly complements our digital marketing strategies, ensuring that our clients benefit from cohesive and visually striking campaigns. Whether it's developing a brand’s identity from the ground up or creating engaging social media graphics, Ben's creative vision helps us connect the digital dots for our clients seamlessly.