In the constantly evolving world of social media and digital marketing, scam messages have become the gatecrashers of our virtual soirees. And it is a big ol’ no from us.

‘Illuminate’ interview with Kate Wood-Foye - Focus Magazine. The Guts, Grit and Groundwork of Remarkable Regional Entrepreneurs, Innovators, Leaders, and Game Changers. Starting with why Emma moved to Port Macquarie in the first place, her reasons for creating Gem, and how she has built the business from a one-woman-show into a small-but-mighty team.

Photographers deserve credit for their work. They also deserve payment. You may assume they’d like the publicity, however as much as anyone likes publicity, they also deserve credit and the chance to negotiate payment.

Finding an image on instagram and posting in on your business page without permission is not cool. Plus, it breaches copyright. Many businesses find a cool pic, tag the photographer on instagram and assume that the photographer will like the publicity.

We’ve popped together this handy guide if you need to quickly create some socials-worthy content for your business. A few simple guidelines to make sure that your DIY images don’t look out of place on your grid when combined with your professional ones! Read more for the full details…

UTMs are a powerful tool in your social media analytics tool belt when used correctly. UTM codes can help you determine top-performing content according to your digital marketing goals.

UTM tracking helps you track the performance of your campaign or web page

Use a hook and encourage people to listen, laugh and lean-in. Give them a reason to keep watching your Reel, and do this in the first few seconds. Pose a question and include text over the top, to catch the attention of silent watchers (who have their volume turned down). Here is a link to some of my favourite Reels that have been created in-house, by the business owner herself!