Capturing Key Moments at Events: The Gem Socials Way
At Gem Socials, we specialise in crafting compelling narratives and capturing key moments at festivals and events to enhance your brand's digital presence.
From building anticipation before the event to showcasing highlights during and after, we manage every aspect of social media and online content. Let's explore our approach using the Waste Conference 2024, Ride the Wave Festival, and Luminosity Youth Summit as examples.
Pre-Event Strategy: Building Anticipation
Before an event, we focus on creating buzz and excitement. For the Waste Conference 2024, we developed a strategic social media calendar featuring speaker highlights and sponsor spotlights. Our goal was to build anticipation and encourage engagement. We crafted visually appealing graphics and videos introducing key speakers and topics, shared across multiple platforms to reach a broader audience.
Similarly, for the Ride the Wave Festival, we emphasised the festival's vibrant and unique offerings. We collaborated with local and travelling influencers to spread the word and used countdown posts to build excitement. By sharing stories and posts from past events, we reminded the audience of the festival's rich history and community impact.
For the Luminosity Youth Summit, we targeted a younger demographic, utilising platforms like Instagram Reels to share inspiring stories and profiles of the young speakers. We created interactive polls and Q&A sessions to engage the youth audience and build a sense of community and anticipation.
During the Event: Capturing the Magic
Once the event begins, our team is on the ground, capturing real-time moments that tell the unfolding story. At the Waste Conference 2024, we documented keynote speeches, panel discussions, and attendee interactions. We also set up a social media lounge where attendees could take photos, share their experiences, and participate in live Q&A sessions. This content was shared instantly, keeping the online audience engaged.
For the Ride the Wave Festival, our focus was on capturing the energy of live skate and surf events, market vendors' creativity, and music festival-goers' joy. We used a mix of professional photography and candid shots to showcase the event's dynamic atmosphere. We also conducted short interviews with attendees and performers, sharing these clips as Instagram Reels, Stories and TikToks for a more personal touch.
At the Luminosity Youth Summit, we emphasised the inspirational aspects, capturing powerful speeches and moments of youth engagement. We highlighted the young leaders' messages and the event's impact, creating a narrative that resonated with both attendees and online viewers.
Post-Event Content: Keeping the Conversation Alive
After the event, we focus on maintaining engagement and highlighting successes. For the Waste Conference 2024, we created highlight reels and photo albums, tagging speakers, sponsors, and attendees. We also published a comprehensive event recap, detailing key takeaways and notable moments, providing valuable insights for those who couldn't attend.
In the case of the Ride the Wave Festival, we produced an engaging aftermovie encapsulating the event's essence. We followed up with thank-you posts, acknowledging sponsors, volunteers, and participants. Additionally, we shared testimonials and feedback from attendees, emphasising the community's positive reception and encouraging future participation and funding.
For the Luminosity Youth Summit, we showcased the inspirational talks and impactful moments. We provided a detailed report on the event's success, including statistics on social media reach and engagement. The summit saw a significant increase in youth engagement, with a notable rise in social media followers and interactions.
The Gem Socials Difference
At Gem Socials, our holistic approach sets us apart. We manage everything from content creation—photography, videography, and graphic design—to the finer details like captions, hashtags, and post scheduling. Our team ensures that every piece of content aligns with your brand's voice and objectives.
We provide comprehensive reports post-event, detailing the reach, engagement, and impact of our content. For example, after the Waste Conference 2024, we reported a hefty increase in website traffic and a 40% rise in social media engagement. Similarly, the Ride the Wave Festival saw year on year increase in ticket sales and a 30% boost in volunteer sign-ups. The Luminosity Youth Summit also achieved notable success, with a significant increase in youth engagement and positive feedback.
